since 1976
since 1976
Shell Malaysia Trading Sdn Bhd celebrated the trust and loyalty of its Shell Rimula customers at its first physical gathering post pandemic at Sibu, Sarawak, recently.
More than 370 distributors and customers were feted at the 2022 Shell Rimula Gala Dinner for their passion and unwavering support, which has made Shell Rimula the No 1 heavy-duty diesel engine oil (HDDEO) brand in Malaysia.1
Echoing the event’s “Kembali Berjuang” rallying cry to unite and come back stronger together, Shell Lubricants General Manager – Malaysia & Singapore, Nyon Kam Yew expressed confidence that Shell Rimula would emerge stronger than ever despite the tough business environment.
“We’ve had to implement various proactive measures to mitigate the impacts of the pandemic, foreign exchange fluctuations amongst other challenges and we will continue to collaborate with our partners to overcome this challenging time together. We are thankful that our loyal customers continue to show their preference for Shell Rimula, especially here in Sarawak and Sabah. As a result, the brand was able to strengthen its overall market leadership position and achieve a higher sales growth compared to 2021!” he said.
As the leading global supplier of lubricants in the world for the past 15 consecutive years2, Shell has demonstrated a clear understanding of the needs of its customers, while emphasising on efficient cost management and environmental sustainability, which are key critical success factors.
“The current Shell Rimula portfolio of HDDEOs in Malaysia such as the fully synthetic R6 LM and synthetic technology R5 LE are designed to offer longer oil drain intervals3 and better fuel economy4. The launch of the new Shell Rimula R4 Plus synthetic technology engine oil in August 2021 was well received by the market and helped double sales of Shell’s premium lubricants5,” Nyon said.
At the 2022 Shell Rimula Gala Dinner, satisfied customers paid tribute to the brand for offering a wide range of quality lubricants with strong after sales and technical support.
For more information on Shell Rimula products in Malaysia, please go to www.shell.com.my/rimula.
References:
1 Based on Kline Report 2020
2 Based on Kline & Company 2020, 18th Edition Global Lubricants: Market Analysis and Assessment
3 For Rimula R6 LM 10W-40, 87% longer oil drain interval compared to standard Agrimer ODI. For Rimula R5 LE 10W-40, proven to deliver 150,000-km oil-drain intervals based on Daimler specification MB 228.5 or 228.51
4 Compared with conventional 15W-40 oils
5 Based on internal data YTD July 2022 vs 2021
